3 SEO strategies To Help Grow Your Website Ranking

 

Well, its finally here. Our first blog post! Welcome to Organic Strategies where we specialize in SEO and digital marketing.

 

For our first post, I thought it would be helpful to touch on a topic that has been talked about before, however, I am going to go a little bit deeper on key components of SEO that will help rank your website higher. In this post I will cover:

 

    1. Photo/Web content SEO
    2. Publishing Content regularly
    3. Mobile friendly web presence

 

Photo & Web Content SEO

 

Photos are everywhere. You will see them on every website and it is VITAL to incorporate them into yours . However, there are certain techniques used when uploading image content to a webpage that will help you gain more page views, and ultimately higher rankings on Google.

Luckily, I am going to explain here how you can optimize your images to help lead to those benefits.

First: Make sure the image name is relevant. It does not need to include a keyword, but something better than 003913000211.png. Something like homepage-photo.png or logo.png or transparent-logo.png. Anyways you get the gist. Google likes to see that you put time into your photo’s and naming conventions and will start bumping you up those google image pages relevant to your keyword.

 

Second: Include a keyword in your ALT text (Also alternative text) refers to a mini description of the image. According to Moz some of the best practices include:

  • Descriptive description of the image
  • Use keywords
  • Keep it short

If the alt text is good, google will start crawling the photo and indexing it on relative keywords to Google images. That means when someone clicks your image, it will redirect them to your website leading to more traffic.

 

Bad Photo SEO example

This is an example of poor SEO on a photo or visual content

Good Photo SEO example

This is an example of better technical SEO for web photos and visual content

 

Third and Final: Check your image sizes! Many people will look over this. If you are obtaining your images from a stock photo library, chances are they can get pretty large in file size. I use TinyPNG which works great for PNG and JPEG file compression while still keeping a clean looking image.

 

Regular Conent

 

I am sure many of you have already heard this over and over, but the more content you post, the higher and quicker you will rank number 1 on Google. Regular content is a hard thing to do, and time consuming. However, if it is done correctly and regularly, you will be happy with the results that it provides you.

 

Regular content can be many things and not just Blog Posts, it can also be:

      • Shorts
      • Youtube videos
      • Website videos
      • Blogs
      • Vlogs
      • Podcasts
      • Social media posting (Tiktok, Instagram etc)

The more you post, the more Google will think you are an expert at your niche. Although you want Google on your side, this is not the only reason to post regularly.  Posting often is also one of the best ways to gain customers. According to studies, 56% of the worlds population is on social media in one way or another. If you can start posting 5-10 times a day, your numbers will grow faster than you think, especially if you have a viral post (the unicorn everyone is looking for!).

One of the best things about posting regularly on social media are the interactions that viewers can have with your post. There is a “Like” button, “Comment” button and “Share” button. All of these tools will help your post get to more eyes.

For example: You post a TikTok video and it gets 5 views. It may not look like a lot, but 2 of those 5 views shared your post. This post has now been shared to the friends and followers of those 2 people, which leads to an enormous amount of free organic outreach. And guess what? What if those people share your content? You get the gist, Social Media is the strongest tool for advertisement and gaining customers at the lowest costs possible (At least for right now).

 

Mobile Friendly

 

This topic is more on the technical side of SEO. About 90% of all internet users have used their phone to search something on the internet. This is why it is important to have mobile friendly experiences on your website. One of my clients has about 50% Web Traffic and 50% Mobile traffic.

 

Imagine if you didn’t have a mobile friendly site and were missing out on all the mobile traffic. If all your traffic is through desktop and laptop primarily, then that may be a good sign that your web presence is not mobile friendly. If your site is not mobile friendly, you are limiting your market substantially.

What is a Mobile Friendly site?

It all comes down to how easy the user can navigate, use functions, and have fast loading times to provide a good experience for them. Make sure your Header on your website is not stacked with a logo, dropdown menu, and socials all on top of one another. One of the strategies I have adopted is creating both a header for desktop traffic and a separate header for mobile traffic. You can also create mobile specific pages with Divi that are more optimized and friendly for mobile users.

 

Blog content image representing mobile friendly web presence

 

Make sure you use your phone to go and check on your website and how it looks on mobile. You want to make sure the styles are good, functions work, and that your loading speeds are optimal.

 

Well, that about sums up this weeks topic. Some of these tips are time consuming but it will be worth it, I can guarantee that. Schedule some time to work on these tips and you won’t be disappointed.

Since this the first blog post for the site, I wanted to point out that there will be weekly releases of new blog content around the SEO topic and cool little tips and tricks as well.