Our Content Optimization Breakdown
What is Content Optimization
Although jam packing keywords into your article may have worked in 2008, Google has since gotten a lot smarter. Your target keyword phrase should only really occur in your Title, URL, Headline, and content a couple of times at most. Google is smart enough to understand synonyms and connect the dots when interchanging words for the same content. If proper SEO is followed, your content is normally already 80% optimized
3 Key Practices To Great Content Optimization
Let’s dive into the three key practices to follow to optimize your content into great content
- Conversion Rate Optimization
- Off-Site Optimization
Search engine optimization is perfecting your page show that it shows in Google when your relevant keyword is searched. We dive deep into fundamentals with SEO on this Search Engine Optimization Page
Conversion Rate Optimization dives into understanding why people are converting on your website. Whether it is someone who signs up for your blog, newsletter, anything that can lead to more leads is what conversion does for you.
Off-Site Optimization means diving outside of your online presence to look at competitors. You will find you may be competing with people you have never even heard of and websites you have never seen. It is vital to keep in mind things that are happening outside of your online presence so you can stay up to date and ahead of the game.
Content Optimization Practices
Search Engine Optimization
Conversion Rate Optimization